Picture me holding a shotgun to your head and yelling at you:
“Your money or your life?”
99% of you would answer “take my money”! Because money is worthless when you are dead. Because its better to be broke but alive. Because you can always earn more. Because you can always move back into your parent’s basement. Unless you are Batman….his parents got shot.
That was too easy of course. But now I bring the crazy and get a little freaky on you. I flip off the safety and yell:
“Your money or your muscles!”
But I know something you don’t:
The loss of 40% of lean body mass is 100% fatal.
Every day headlines announce:
- a new government nutrition guideline, or
- the latest science-based diet, or
- a promising clinical trial.
Sometimes it feels like there is way too much advice to sort though. Especially when even experts disagree with each other.
Even worse, when you try following the latest nutrition/diet advice, 99% of the time it doesn’t work or gets overturned by new research.
Have you ever wondered why this happens?
The reason(s) might surprise you.
The main reason is very simple.
But there are a host of subtle reasons as well.
MEN’S HEALTH IS IN TROUBLE.
ALL AROUND THE WORLD, FATHERS, BROTHERS AND FRIENDS FACE A HEALTH CRISIS THAT ISN’T BEING TALKED ABOUT.
MEN ARE DYING TOO YOUNG, BEFORE THEIR TIME AND FOR NO GOOD REASON.
In a first, Stanford Medical Center has hired a chief wellness officer. George Mason University is exploring the development of a program for Chief Well-Being Officers.
Evidence shows that employee wellness has an ROI of $3.92 for every dollar spent.
Is your executive health program (EHP) failing you?
Here’s a simple way to tell:
- Has your health and fitness improved since your last EHP checkup?
- If yes, then your EHP is working.
- If no, then your EHP is not working.
Most of my clients fall in the second category. Despite annual EHP check-ups they continued to gain weight and lose muscle.
Why does this happen? What can you do about it?
Reading Time: 1.5 minutes (1,000 words @ 600 wpm).
Which camp do you fall into?
- Gaining weight but you DON’T want to know how bad things really are.
- Trying to lose weight but you WONDER how you are progressing.
I used to be in Camp #1.
For a long time I put off facing the fact I was 50+ lbs overweight. I blamed it on business stresses.
Until one day I finally got sick and tired of feeling sick and tired.
The really stupid part?
Being 50 lbs overweight was self-inflicted physical and mental stress.
Taking action seemed painful, but I was already in pain and I wanted it to stop.
Alex is Founder and Principal of an end-to-end product management consulting firm that delivers fund raising, market valuation, and go-to-market leadership. He holds 6 high-tech patents and is the father of three ten-year-old children.
Coaches Observation: In 3 months Alex lost 45.5 lbs (20.6 kg) bodyfat and 6.5 inches (16.5cm) from his waistline. He even managed to lose 4 lbs while on vacation for 4 weeks instead of gaining weight! A self-confessed “pacer”, his main activity was walking — in fact he did his coaching calls with me by cellphone while walking in his local neighborhood. An avid skier, Alex’s mid-term goal is to be fit enough to effortlessly ski several days in a row. Longer term, wants to model positive health and fitness habits for his kids that will form a generational legacy for his grandkids.
In his own words, Alex describes his journey in becoming healthier and fitter:
Tommy is President of family owned specialty construction firm founded in 1977, a husband since 2001, and a dad since 2004. Tommy’s main hobby is driving in sprint car races part time as a semi professional for his family team. He has no regrets that his main occupation is driving the family wall and ceiling business to the head of the pack.
Coaches Observation: In 5 months Tommy lost 12.2 lbs (5.5 kg) bodyfat and 3.5 inches (9 cm) from his waistline. His aerobic capacity (VO2 Max) improved 32% (from 37 to 48.4 ml/kg/min) as measured by timed 1.5 mile runs. Tommy reduced his daily carbohydrates by 40g (from 155 to 115) but still maintains his strength and energy on the job, in the gym, and on the racetrack. Working with a personal trainer he was able to increase his bench press from 250 to 285 lbs.
A self-professed picky eater and dieter since 9 years old, he had a history of “making the number” on the scale followed by a relapse. When I started working with Tommy, late evening stress-eating (due to the pressures of being a CEO) was his first health goal. This was successfully achieved by using a combination of a 5-HTP supplement, Fage yogurt, morning fiber (40g) , chia, paleo crunch, protein shakes and bars, and BBQ. As a result, he was able to order a new racing suit that better fit his improved physique.
In his own words, Tommy describes his journey in becoming healthier and fitter:
One quality that Executives seek for themselves and their employees is sustained high performance in the face of ever-increasing pressure and rapid change.
Almost no one has paid explicit attention to the role played by energy.
More Energy = More Capacity To Get Things Done = Increased Performance
So where does our energy come from? And how can we increase our:
- and performance?
Increasing your energy is like adding an extra 4 hours to your day